Hi I'm Emily, I am the proud Founder and CEO of Modest Mermaid. 

Modest Mermaid seamlessly mixes fashion and modesty creating a vibrant space for women and girls to feel fabulous while upholding their personal values. With a background in buying for some of the worlds most renowned global fashion brands I recognised the gap in the modest swimwear market. This lead to the birth of Modest Mermaid an Australian brand thats redefining beach and poolside swimwear. 

We are not just a swimwear brand, we are a movement that empowers women to celebrate their style and individuality. Our swimwear is fashion-forward and flattering as well as performing well in the water. We are creating access to all girls and women. Women who once watched their families from the sidelines now have access to stylish swimwear enjoying and making precious moments and memories.

Every piece of our range tells a story of unity, empowerment and individuality. From our signature A-line swim dresses available in multiple lengths to a range of tops, bottoms and accessories you can mix and match. 

Our swimwear is thoughtfully designed to offer you freedom and sun protection, with an added SPF50+ feature. We understand that you have a lot on your plate, so we've made our swimwear easy to put on and exceptionally comfortable. Our goal is for you to feel empowered and incredible every time you visit the beach, spending precious moments with your loved ones. We give you the freedom to be yourself. 💫

To experience the world of Modest Mermaid and embrace your style with confidence explore our product pages today, and do yourself a favour by trying them out. ✨

Feel free to email us on or call us on (+61) 0438002270.

Love, Emily xx

What our customers say
I love this modest swim dress. It looks exactly like the picture. The material is so soft and comfortable. I definitely plan to buy more. Thank you so much!
This is a really nice swim dress that is well made with pretty fabric. It is very nice to have a modest swim dress. I highly recommend this swim dress for anyone who wants modesty and sun protection, while looking nice at the same time.

I love my swimwear. The colours are gorgeous and I can now enjoy swimming without being burned!

This item is great. I purchased one for my daughter and a different pattern for myself. Quality is excellent. We have been swimming 4 times and are very happy with the product. It’s wonderful to be able to swim modestly now.
Such a lovely feminine dress to wear whether swimming or just walking along the beach. Such a pretty pattern and can't wait to use it when swimming! Definitely recommend this swim dress if you are pursuing modesty. 🤗💝