Hello, I'm Emily, the Founder and CEO of Modest Mermaid. We're committed to providing women and girls with Australian-designed full coverage swimwear, focusing on comfort, confidence, and style.

At Modest Mermaid, we seamlessly blend fashion with the coverage women desire, creating a vibrant space where they can feel and look amazing.

Drawing from my experience in purchasing for some of the world's most renowned global fashion brands, I noticed a gap in the swimwear market for full coverage options that prioritize both comfort and confidence. This realization led to the creation of Modest Mermaid, an Australian brand that's reshaping beach and poolside attire.

Modest Mermaid isn't just a swimwear brand; we're a movement empowering women to celebrate their style and individuality while feeling comfortable in their swimwear. We strive to make access available to all girls and women, ensuring they look and feel their best.

Every piece in the Modest Mermaid range tells a story of unity, empowerment, and individuality. From our versatile A-line swim dresses to a wide array of tops, bottoms, accessories, and girls swimwear, customers can mix and match to suit their preferences and style.

Our swimwear is thoughtfully designed to offer freedom and sun protection, boasting an added SPF50+. We understand that our customers lead busy lives, so we've made our swimwear easy to put on, fuss-free, and exceptionally comfortable. Our goal is for customers to feel empowered and incredible every time they visit the beach, spending precious moments with their loved ones. We give our customers the freedom to be themselves.

To explore the world of Modest Mermaid and embrace your personal style with confidence, head over to our product pages and give our swimwear a try.

For inquiries, feel free to email us at or give us a call at (+61) 0438002270.

Warm regards, Emily

What our customers say
I love this modest swim dress. It looks exactly like the picture. The material is so soft and comfortable. I definitely plan to buy more. Thank you so much!
This is a really nice swim dress that is well made with pretty fabric. It is very nice to have a modest swim dress. I highly recommend this swim dress for anyone who wants modesty and sun protection, while looking nice at the same time.

I love my swimwear. The colours are gorgeous and I can now enjoy swimming without being burned!

This item is great. I purchased one for my daughter and a different pattern for myself. Quality is excellent. We have been swimming 4 times and are very happy with the product. It’s wonderful to be able to swim modestly now.
Such a lovely feminine dress to wear whether swimming or just walking along the beach. Such a pretty pattern and can't wait to use it when swimming! Definitely recommend this swim dress if you are pursuing modesty. 🤗💝