Meet Emily, Founder of Modest Mermaid 🧜♀️
Hi, I’m Emily, founder of Modest Mermaid — an Australian swimwear brand created with a simple vision: to help women and girls feel comfortable, confident and stylish in swimwear.
Nine years ago, I saw a gap in the swimwear market. I wanted to create swimwear that gave women more choice — the freedom to decide how much coverage they wanted, without compromising on style, femininity or feeling good.
So, I decided to create it myself — and Modest Mermaid was born.
With more than 20 years of experience in the fashion industry, working with leading global fashion brands, I wanted to bring a fresh approach to swimwear. One where coverage isn’t about rules or expectations — it’s about personal choice.
For some, that might mean high-waisted bottoms and full coverage. For others, it could be a flattering swim dress, long-sleeve top, leggings, skirt, one-piece, crop set or sarong.
That’s what Modest Mermaid is all about — you choose your coverage, you choose your style, and you choose what makes you feel confident.
Because coverage is personal — and everyone deserves the freedom to choose what makes them feel their best.
Modest Mermaid isn’t about telling you how much you should cover. It’s about giving you the choice.
Thank you for supporting our Australian brand and being part of the Modest Mermaid journey.
Love,
Emily x
Founder & CEO, Modest Mermaid
